Yıl 2018, Cilt 22, Sayı 5, Sayfalar 1314 - 1325 2018-10-01

Determining the Strategies on Turkish Automotive Sector Using Fuzzy AHP Based on the SWOT Analysis

Buket Karatop [1] , Cemalettin Kubat [2] , Özer Uygun [3]

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In order to outmaneuver increasing competition, organizations must plan their strategies for managing the future. Yet, planning is not solely adequate. It is important to ensure the sustainability of feasible plans which are supported by performance evaluations, and to focus on strategies that which pay attention to demands and expectations of stakeholders.   

The most prominent features of the real-life problems are multiple criteria, complexity and uncertainty. Benefiting from expert and stakeholder views help to reach optimal solutions of those problems. Taking advantage of artificial intelligence techniques would also contribute to the achievement of optimal results.

Strategy Focused Model (SFM) aims to provide the most optimal possible solutions to real-life problems that require multi-criteria decision making. In SFM, the views of stakeholders and strategists are input into the decision making process. The main criteria of a problem establish the mainframe of the model, and these criteria are utilized in SWOT analysis. Hence, SWOT analysis is developed to Sectional SWOT analysis (SSWOT) and become more effective in determining strategies. SFM suggests the use of SSWOT analysis. The model requires to determine the weights of criteria and sub-criteria as well as the weights of stakeholders’ and strategists’ views. Thereafter, those weights enter into the decision making process. Although there are various methods to calculate those weights, Fuzzy Analytic Hierarchy Process (FAHP) is the one used in this study. For Turkish branded automobile production, SFM is applied and results are obtained and discussed.

Strategy Focused Model, Sectional SWOT (SSWOT), FAHP, Turkish automotive sector
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Birincil Dil en
Konular Endüstri Mühendisliği
Yayımlanma Tarihi October 2018
Dergi Bölümü Araştırma Makalesi
Yazarlar

Yazar: Buket Karatop
Kurum: İSTANBUL ÜNİVERSİTESİ
Ülke: Turkey


Yazar: Cemalettin Kubat
Kurum: SAKARYA ÜNİVERSİTESİ
Ülke: Turkey


Yazar: Özer Uygun
Kurum: SAKARYA ÜNİVERSİTESİ
Ülke: Turkey


Bibtex @araştırma makalesi { saufenbilder298875, journal = {Sakarya University Journal of Science}, issn = {1301-4048}, eissn = {2147-835X}, address = {Sakarya Üniversitesi}, year = {2018}, volume = {22}, pages = {1314 - 1325}, doi = {10.16984/saufenbilder.298875}, title = {Determining the Strategies on Turkish Automotive Sector Using Fuzzy AHP Based on the SWOT Analysis}, key = {cite}, author = {Uygun, Özer and Kubat, Cemalettin and Karatop, Buket} }
APA Karatop, B , Kubat, C , Uygun, Ö . (2018). Determining the Strategies on Turkish Automotive Sector Using Fuzzy AHP Based on the SWOT Analysis. Sakarya University Journal of Science, 22 (5), 1314-1325. DOI: 10.16984/saufenbilder.298875
MLA Karatop, B , Kubat, C , Uygun, Ö . "Determining the Strategies on Turkish Automotive Sector Using Fuzzy AHP Based on the SWOT Analysis". Sakarya University Journal of Science 22 (2018): 1314-1325 <http://www.saujs.sakarya.edu.tr/issue/31265/298875>
Chicago Karatop, B , Kubat, C , Uygun, Ö . "Determining the Strategies on Turkish Automotive Sector Using Fuzzy AHP Based on the SWOT Analysis". Sakarya University Journal of Science 22 (2018): 1314-1325
RIS TY - JOUR T1 - Determining the Strategies on Turkish Automotive Sector Using Fuzzy AHP Based on the SWOT Analysis AU - Buket Karatop , Cemalettin Kubat , Özer Uygun Y1 - 2018 PY - 2018 N1 - doi: 10.16984/saufenbilder.298875 DO - 10.16984/saufenbilder.298875 T2 - Sakarya University Journal of Science JF - Journal JO - JOR SP - 1314 EP - 1325 VL - 22 IS - 5 SN - 1301-4048-2147-835X M3 - doi: 10.16984/saufenbilder.298875 UR - http://dx.doi.org/10.16984/saufenbilder.298875 Y2 - 2018 ER -
EndNote %0 Sakarya University Journal of Science Determining the Strategies on Turkish Automotive Sector Using Fuzzy AHP Based on the SWOT Analysis %A Buket Karatop , Cemalettin Kubat , Özer Uygun %T Determining the Strategies on Turkish Automotive Sector Using Fuzzy AHP Based on the SWOT Analysis %D 2018 %J Sakarya University Journal of Science %P 1301-4048-2147-835X %V 22 %N 5 %R doi: 10.16984/saufenbilder.298875 %U 10.16984/saufenbilder.298875
ISNAD Karatop, Buket , Kubat, Cemalettin , Uygun, Özer . "Determining the Strategies on Turkish Automotive Sector Using Fuzzy AHP Based on the SWOT Analysis". Sakarya University Journal of Science 22 / 5 (Ekim 2018): 1314-1325. http://dx.doi.org/10.16984/saufenbilder.298875